FEATURED
The Ritual - Coat Care Set
Cleanse + condition. Get a salon-level coat at home in two steps, bundled together at a special value.
Shop Now: The Ritual - Coat Care Set
Our standards
Developed with a veterinary dermatologist
No white-labeling here. We develop our own unique formulas with a veterinary dermatologist to ensure they support your pet's wellness.
Clean, vegan, and cruelty-free
If we wouldn’t use it on ourselves, we won’t sell it to you and your pet. Our products are vegan, cruelty-free, and free of phthalates, sulfates, parabens, and silicones. Plus, they work on all breeds, coat types, and puppies.
Safe, sophisticated scent by top perfumers
Most dog shampoos smell like detergent. Our pet-friendly signature scent is crafted by top perfumers at Givaudan, one of the world's leading fragrance houses. We use it at low levels (0.5% to 1.5%), so it's gentle on sensitive noses.
Formulated for their wellness, designed for your taste
Our story
When former beauty editor Alexandra Pauly adopted her dog, Cam, regular grooming became their way to bond. But every product she tried made Cam's skin itchy, dried out his fur, and smelled like cleaning detergent.
So she made her own. Biche started with one belief: Grooming shouldn't feel like a chore. It's a bonding ritual that nurtures your pet’s health, happiness, and longevity.
Alexandra Pauly, Founder
(+ Cam, Chief Dog)